Your store layout should be intuitive for a first-time customer. You can help shoppers navigate the aisles and find the products they are looking for.
1. Follow Natural Traffic Patterns
Customers will naturally walk into a typical North American store and then to the right. This means that your brightest and best “wants” should always be right there. Do not place your counter at the back or to the left of the store. You can cause chaos by putting your counter to the right if you don’t. Your profit margins will drop if you place your sales stuff at the front and to the right.
2. Take it Easy on Your Eyes
You don’t have to use all 256 colors of ink or markers. Signage should not be complicated or difficult to read. Consider the difference between an advertisement in Martha Stewart’s Living and a billboard on the freeway. The billboard should be the basis for your store signage. It shouldn’t take too much effort to design.
3. Create a Cohesive Display.
It’s not enough to just put a bunch of merchandise on an end cap. It is important to make your customer feel confident about comparing items with other items in order to increase their purchase. It is important to show your entire store, not just one product.
4. Maximize Upsells by Taking Steps
What are you putting at your register? Customers will be looking for unique, cheap, and unusual products. If this is the case, you might be missing out on easy money. Instead, make sure you have products that anyone can use. Signage shouldn’t be too difficult. Consider this: “Don’t forget glue”, not “Glue sticks $1.99”.
Clear communication with your customers will help you create a store that sells merch while making money.