How to Build a Digital Marketing Strategy ?

“Digital marketing plan” is an umbrella term that covers many aspects. Making it a priority to tackle it on your own could be difficult. We’ve put together this guide that will aid you in developing an effective digital marketing strategy in seven easy steps:

1. Set a Goal
2. Evaluate your existing digital marketing presence
3. Learn about what is the funnel of digital sale
4. Develop buyer personas
5. Find your clients on the funnel
6. Make a content strategy
7. Review the results

1. Set the Goal

Before planning, think about what you intend to achieve through your marketing plan. This may sound easy, but you will need to create a separate and detailed list of goals.


2. Evaluate your existing digital marketing presence

Even if the goal is close to zero, knowing what you’ve already achieved is beneficial. This will enable you to determine what you need to do to accomplish your goals currently. In the beginning, you must be aware of the main channels you use for marketing:

  • Your Site
  • Social media
  • Email marketing
  • Content marketing/SEO
  • Pay per click advertising

Which one of these channels is driving more leads or traffic for you? Then rank each channel and media in order of effectiveness from the highest to most ineffective.

3. Learn about what is the funnel of digital sale

The digital sales funnel represents the buyer’s journey from a stranger to an ongoing or long-term customer. A company with a solid online presence can use the funnel to meet its digital marketing objectives. How? by addressing every funnel stage using suitable online marketing instruments.

The digital funnel implies that you should be able to comprehend every step of the funnel and the proper digital tools that can help you with it.

This brief overview of the different stages and proper digital marketing response.

Awareness

Let potential clients know about your presence.

Raise interest in your brand.

How do you know who you are and what sets you apart from your competitors? The most common digital tools used at this moment are features that highlight your company’s image in videos and digital publications.

Engage

Build your relationships. Promoted posts on social media that address any concerns the client may have or invite clients to ask questions is an excellent option for this stage.

Action

Conduct business with the customer. A practical tool to accomplish this is implementing calls to action that encourage customers to purchase.

4. Develop Buyer Personas

It is essential to understand your target audience before you try to connect with them. How do you know the people who are your customers?

Imagine yourself in the customer’s position. Once you have a clear picture of the person you are, you can form some hypotheses regarding what might appeal to them. Write a story about this person’s favourite place to buy their groceries? What is the person’s reading? What channels of marketing are they on?

Be specific. What do they require? What are their preferred choices? What can you do to be sure to meet (or even exceed) what they expect?

5. Find your Clients on the Funnel

The next step is to find your customers at different levels within the channel. There will likely be clients across all levels of the funnel who are looking to communicate with you.

6. Make a content strategy

In this phase, you’ll develop an individual marketing strategy for each channel that will attract your clients. For example, what type of content will you need to meet your digital marketing goals on each channel?

The strategy you choose to implement will consist of a set of actions in response to specific objectives. An established timeline should also accompany it to ensure that your actions be measurable in terms of deadlines.

The actions that are included could include:

Developing a keyword strategy: involves identifying critical keywords to boost SEO.

Posting to social media: channels Use the research you’ve done to determine what kind of content you should share for which platforms and the frequency you should post on them.

Using CTA’s and widgets : It is vital to incorporate CTAs and widgets within your content for digital marketing to let customers effortlessly interact with you and your offerings.

Tools for marketing automation :After you’ve got your strategy for content figured out, These tools are an excellent way to cut time and be more efficient.

7. Review the Results

Once you’ve established a plan, you can practice this process at regular time intervals (add this to the calendar). How do customers react to the information you’ve shared with them? What are you doing to achieve your objectives? These statistics can help you make corrections and take lessons from situations that weren’t as expected.

With the help of analytics software, you can monitor your progress through different levels within the funnel. It is essential to know:

  • If clicks turn into conversions, do you see any movement throughout the funnel? What is the reason or reason?
  • Suppose you reach an instance where your customers aren’t engaging with you. What’s the cause, and what are the best ways to remedy it?
  • What’s working and what’s not.

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