Suppose you’ve understood why domain authority is crucial and the ranking factors utilized by Moz to determine a site’s Domain Authority. In that case, you’re likely thinking about what you can do to put it into practice to improve your score on domain authority.
Here are the steps you must follow to boost the authority of your domain.
Step 1: Pick a Good Domain Name
Choose a domain appropriate to your site if you’re beginning your journey.
Step 2: Improve Your Content on-Page
SEO is important for Google search engine rankings and your domain’s authority. Therefore, ensure that you optimize every single line of code on your website, including title tags, alt tags, as well as your content itself.
Step 3: Create Linkable Content
To get high-quality links from multiple domains that each MozRank and MozTrust uses as key elements, you must produce high-quality content that is regularly updated.
Step 4: Enhance Your Linking Structure Internally
Most websites seem so worried about generating outside links that they fail to consider their internal link’s importance.
Internal links assist in directing users to the information they are looking for, thus making their experience more enjoyable for them. That means that even if they’ve dug deep into your archives that contain blog articles, they’ll be able to navigate to your homepage using the internal links you have.
Step 5: Discard the toxic and bad links
Now and then, you should review the link profiles of your site and look for any backlinks that appear to be harmful or dangerous. This will enable you to take down links from poor sources that may harm your domain’s authority instead of aiding it.
It is also recommended to remove links on your site that lead to bad sites or have broken links as they can also have negative effects.
Step 6: Ensure That Your Website is Mobile-Friendly
A large portion of internet users connects to the internet via mobile devices. If your site isn’t made mobile-friendly and you’re not up to speed, you’re in the wrong place.
Not only will it affect the rankings of your mobile search engines, and you’ll also lose out on many people who abandon your site when they realize it does not appear properly on their mobile or tablet.
Step 7: Increase the Speed of Your Website’s Loading
A slow loading time could harm bounce rates. Most users have little patience for pages that load too slowly and may leave your website completely if patience wears off.
You can also test the speed of your site’s loading using the PageSpeed tool from Google Developers. It will analyze how fast your website is. It will also identify methods to help you improve the speed of your website and provide a better experience for users.
Step 8: Promote Your Content Through Social Media
Since social signals are a significant ranking factor, you’ll have to ensure that your content is promoted on social media to receive these signals. In the absence of this, your content will only remain on your website on its own.
Make sure to promote your content on various social media channels and be sure that you encourage your people to like, share or even comment on it. It is also recommended to add buttons for sharing on social media directly on your website.