What is Link Juice in SEO?

In Link Metrics, Link Juice is the positive ranking factor that links can transfer from one site to another.

A website is ranked by its Domain Rank. This is the total number of link-related metrics that are positive that are associated with a site as an entire. This is known as the Domain Rank is governed by the total PageRank of the pages on the site. Every website page will have its PageRank or, if it is more accurate, a higher rating capacity, determined by link metrics associated with the specific page. These are the link metrics of a particular page that determine how much Link Juice a particular web page can transfer to another. Find out more information regarding this issue within Link Metrics.

Link Juice needs to be distributed all over a website as evenly as you can. Every major web page should boast a decent amount of links that point to it. Unfortunately, many web publishers do the wrong thing by concentrating all their linking juice onto their homepage but with only tiny amounts getting absorbed into the website. The idea of acquiring deeper links was always an excellent idea; however, it is now necessary since the advent of Google Panda.


Here is the Top Go Up guidelines for Link Juice distribution best Practices:

1. Don’t Focus the Link’s Performance Metrics Solely on your Homepage.

This is a common error. When they launch Link Building campaigns, when users request links to their site via other sites, they typically seek links to only their homepage. This causes the homepage to get high rankings in results of a search and eliminates the possibility for those other sites to get ranked well. Instead, you should incorporate new links into your websites and avoid focusing too much on a particular link. This is known as ‘deep linking’ and is positive for ranking. Since Panda arrived, this is even more crucial, with sites being punished for too many links that point solely to their homepage.

Be aware that if a site has an even distribution of link juice, that means every page on the site is likely to have a chance of being ranked well. Therefore, this is the most effective method for targeting your Long Tail Keyword Phrases and your Long Tail Keyword Phrases.

When running your link-building campaign, create a table that lists how many links you’ve requested to various pages. For example, here are two excellent inbound link distribution and bad inbound link spreads. The tables assume that the website’s publisher has ten pages and asks for 30 links. It’s on a sliding scale, which means that page 10 is not the most important page on the web, while it is believed that the Home Page is the most significant.

Poor distribution of Inbound links

Home Page 20 Links

  • Page 2: 6 Links
  • Page 3 1 Link
  • Link to Page 4, 1
  • Page 5: 0 Links
  • Page 6 2 Links
  • Page 7 has no hyperlinks
  • Page 8 has no Links
  • Page 9 has no Links
  • Page 10 contains 0 links.

Good Inbound link distribution

Home Page 6 Links

  • Page 2 Links
  • Page 3 3 Link
  • Page 4 3 Link
  • Page 5 2 Links
  • Page 6 2 Links
  • Page 7 3 Links
  • Page 8 2 Links
  • Page 9 3 Links
  • Page 10 2 Links

2. Pass Link Juice for Passing Link from high-performing to low-performing pages.

Link Juice can be transferred internally. So, for example, if there’s one web page on your site which is performing well (lots of traffic, long time to browse well-designed and a lot of high-quality inbound links), it’s possible to distribute link juice to a website page that isn’t performing as well.

To distribute the link juice to two different pages of your site, place a hyperlink between them.
There are some exceptions. If the page is a lower priority page like the contact page, it is advised not to spend any valuable links. Only transfer the link juice onto a page when it makes sense to search for. A contact page isn’t likely to be ranked, so don’t even try to create it, and do not waste any link juice.

3. Find low-value pages on your site

As stated above, there are websites which are not subject to the spread link juice evenly rule’. If a site will provide users with no benefit in Search Engines Results Pages, Search Engines Results Pages, it is best to inform the search spiders not to go to these pages or give them link juice. They’ll take the valuable link juice as well as crawling crawls allocated to search engines. Search engines can only crawl a specific amount of pages per site per visit.

The way they do this differs from Website to Website. If your visitors are by crawling pages with low value, it is a waste of the opportunity to optimize crawled pages.

4. Utilize the Robots Tags, Robots.txt and NoFollow Tags.

Using Robots Tags or Robots.txt is a fantastic method of preventing web crawlers from crawling or indexing pages with low value. Include the robot within the HTML of the page, telling the search engine either to not completely crawl the page or crawl, but it should not index the site. It is also recommended to utilize the NoFollow Tag to instruct search engines not to transfer any link juice to the page from other linking pages. NoFollow isn’t as effective as it was since the search engines don’t look at it the same way they did, but it’s still an effective function worth using.

5. Be sure that the page is more than three clicks away from your Home Page

If your website has less than 800 pages, each website should be more than three clicks away from your home page. If the site is more than 800 pages, each page should be more than four steps away from your homepage. Search engines consider the distance from the homepage as a sign of page importance. The farther away, the less significance. This can affect search results.

6. Include a map of your site on your homepage.

Site maps are an excellent method of showing search engines all the pages on your site by simply clicking on the homepage.

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