What is Panda Update in SEO?
In the early part of 2011, Google introduced Panda Google, a search engine that filters websites that had weak, poor-quality content. This marked the beginning of a series of necessary quality control tests. Google Panda stripped search results pages (SERPs) of poorly designed and sloppy content, allowing better quality websites to climb into the upper ranks.
One of the main targets Google targeted when it launched Panda was “content farms.” They are websites that create low-quality content that would eventually rank because of its quantity. This was a big problem for Google, constantly striving to offer high-quality results that provide the best user experience. With Google’s Panda algorithm, Google handed two eyes down to spammers distributing content and took down content farms.
Since its introduction, the algorithm has become one of Google’s most critical ranking indicators. It is constantly evolving to improve its analysis of what is classified as poor quality content, increasing the standards required by sites that want to rank highly.
Google is constantly changing and advancing the signals and metrics it uses to determine a website’s value. This enables Google to stay on top of what is considered good and bad content, and continuously provide excellent user experience.
How Does Panda Work?
The ability to recognize shallow content and poor quality sites might be simple for users; however, it’s a difficult task for search engines, particularly in the vast, diverse web. So Google researchers devised an exhaustive list of issues (some included below) for webmasters to examine a range of websites. Based on these reviews and questions, Google researchers then the Google team came up with a list of ranking indicators that defined what is considered to be poor quality content.
Google constantly changes and develops the metrics and signals it employs to judge the value of a website. This allows Google to stay ahead of excellent and unfavorable content and provide the best user experience.
What is it that Panda Its Goals?
This Google Panda update is aimed at websites with the following features:
“Thin” online content domains with poor good content on many pages do not provide an enjoyable user experience. It could be pages with only a few paragraphs or pages with an unarticulated number of words. Grammar and spelling are essential!
Duplicate contents If there is a large amount of duplicate content–pages that have very identical or precisely the same content, this could be an indication of manipulation by search engines. There was a time when some domains may have used duplicated pages that targeted a specific identical keyword to improve their chances of ranking for that term.
The machine-generated text, also referred to as “spun content,” is the text that is generated automatically by software to fill pages with keywords but ultimately low-quality information.
Overly onsite advertisements pages that are bombarded with ads harm the user experience.
